martes, 21 de mayo de 2013
¿Cuándo vamos a levantarnos del aturdimiento digital en el que vivimos y a analizar detenidamente las contraprestaciones que pagaremos a medio/largo plazo si no cambiamos de rumbo?
Durante un tiempo limitado, el PVP de la versión digital del libro "La empresa en la web 2.0" se reducirá de 4,99 euros a 1,99 euros
Dosdoce.com inicia el año 2013 publicando un nuevo estudio sobre cómo mejorar las relaciones entre las empresas que conforman el mundo del libro y las famosas “startups”
Nuevo estudio sobre cómo mejorar las relaciones entre los museos, centros culturales, fundaciones y galerías de arte y las famosas “startups” (empresas tecnológicas de reciente creación).
Dosdoce.com was launched in March 2004 for the purpose of analyzing the use of new technologies in the cultural sector and publishes annual studies related to trends in the creative industries.
Dosdoce.com provides strategic management consultancy services, as well as digital skills training sessions to a wide range of cultural sector professional: publishers, retailers, museums, librarians, etc.
Throughout the years we have compiled over 20 studies and reports on the use of new technologies in different areas of the cultural sector. Our lastest report, "How to collaborate with startups", was presented in February 2013 at Tools of Change in New York. In May 2013, the report "Museums in the digital age" was presented at MuseumNext in Amsterdam.
In November 2005 our first study was published: “El papel de la comunicación en la promoción del libro” (The role of communication in book promotion). In 2006 two new studies were published: “El uso de las tecnologías Web 2.0 en entidades culturales” (The use of Web 2.0 technologies on cultural entities) and “Los retos de las editoriales independientes” (The challenges faced by independent publishers). In October 2007 the following study was published, “Tendencias Web 2.0 en el sector editorial” (Web 2.0 trends in the publishing sector). In October 2008 the following study was published in conjunction with the social network Ediciona “La digitalización del libro en España” (Book digitalization trends in Spain). We published the following study in March 2009 “Visibilidad de las ciudades en la Web 2.0” (City visibility in the Web 2.0); in October 2009, the second edition of the study “La digitalización del libro en España” (Book digitalization in Spain) was published; in November 2009, “La visibilidad de los museos en la Web 2.0” (The visibility of museums on the Web 2.0). In 2010 we published the study “La visibilidad de las galerías de arte en Facebook” (The visibility of art galleries on the Web 2.0) and “Chuleta de las redes sociales” (Social networks cheat sheet). We began 2011 with the publication of the second edition of the study "Las galerías de arte en la web 2.0" (Art galleries on the Web 2.0) and published the study "Fútbol 2.0" (Football 2.0) which analyzes how football clubs are incorporating 2.0 technologies to their communication strategies and their team, player, event promotions etc. We concluded 2011 with the publication in September of the study "Industria editorial 2.0" (Publishing industry 2.0) and the following study in November "Conexiones entre museos en las redes sociales" (Museum connections on social networks), the infographic "Derechos de los usuarios en la nube" (Users’ rights in the cloud) and versions in Catalonian, English and Portuguese of "The Social Networks Cheat Sheet”. We began 2012 with the publication of "Cronología de la edición digital (1912-2012)" (Digital publishing. A chronology (1912 – 2012), and the Catalonian and Basque versions of the infographic "Users’ rights in the cloud”. We recently shared the results of the survey "Anatomía del perfil del editor digital" (Anatomical profile of the digital publisher). In September 2012 we published the study "El directivo y las redes sociales" (Social media and management) in partnership with the CEDE Foundation and the BPMO Group. In February 2013 we presented at Tools of Change in New York the study "How to collaborate with startups".
Javier Celaya is the CEO and founder of Dosdoce.com, as well as the vice president of the Spanish Digital Magazines Association (ARDE) and member of the Executive Board of the Digital Economy Association of Spain
Javier is author of several books (“Corporate blogging”, “Corporate strategies in the web 2.0“, “Business Communication 2.0″, etc.) and writes daily in the Spanish digital cultural trends focused blog Comunicación Cultural. He also has written several articles in leading Spanish and English speaking media. Latest articles published in english:
He also is the co-director and adjunct professor of the Digital Publishing Master at the University of Alcala in Madrid. Javier holds a Master’s Degree in International Relations from Columbia University in New York and Bachelor of Science degree in Economics from Boston College.